Misfits Craft Brewery Still Plans to Open at Old Fire Barn

Despite some setbacks, the brewery is working to finalize a business plan.

Despite some apparent rumors floating around, Misfits Craft Brewery still plans to open at the Old Fire Barn building on Main Street.

Jason Thalman, one of Misfits' three partners, said there seem to be a lot of rumors of Misfits demise and misinformation about what is currently happening.

“This is a difficult business to start and there is a lot of detailed information that was needed to be gathered that we did not anticipate from the start,” said Thalman.

Plans for the brewery, which were , call for Misfits to brew and distribute three craft beers with a tasting room and a space for larger gatherings.

Currently the group is working to finish their business plan. Thalman said they are not taking the venture lightly and are taking measures to ensure the business has long-term success upon opening.  

“I strongly believe that often times too many people rush into starting a business without taking all factors into consideration,” said Thalman.  And he added, that in his experience in the Marines, prior planning prevents poor performance.

The brewery, originally planned to open in October, was that Misfits cannot lease the old fire barn from the Oswego Fire Protection District because they would be manufacturing and selling alcohol.

“The Oswego Fire Protection District has been nothing short of 100 percent wonderful with us,” said Thalman. He added that both parties were disappointed with the statute, but that the OFPD “has been nothing but supportive in trying to come to a workable agreement between us in regards to leasing the old fire barn.”

Thalman said they had looked into purchasing the barn, but that the cost would hinder Misfits acquisition of private funding later on. Misfits has been approached by different parties in regards to an investment arrangement to acquire the building, but so far it is just preliminary discussions.

“This is a long journey, but if we follow the appropriate road map it will only ensure our success in the end,” said Thalman, as the group awaits quotes from a variety of areas and works to understand the distribution process of the industry.

"At the end of the day, it is about one thing and one thing only,” said Thalman. “The long term success of the brewery.”



Rachelle Stoller September 03, 2012 at 12:41 PM
No worries, Misfits. As a local business owner, I would rather see you do this right than rush into it too quickly. We just need to look at the restaurants, bars and coffee shops that tried to get by on the cheap, without doing their homework. They aren't here anymore. Frankly, I'm tired of watching business owners who haven't a clue how to properly start and market a business. So, I welcome your slow and steady pace. We'll all be reaping the benefits when you open and thrive. Keep us posted!!
Tony Salerno September 03, 2012 at 04:00 PM
I wish them luck... This article was written recently in the Ledger. http://www.ledgersentinel.com/article.asp?a=10606
Jane Enviere September 03, 2012 at 08:09 PM
Very interesting link -- seems to paint a different picture.
Olivia5307 September 03, 2012 at 08:15 PM
This concept is not viable. How many times are people going to stop in to "taste" THREE beers. The facility needs to serve food and add a bar.
Tony Salerno September 03, 2012 at 11:09 PM
@jane, I wanted to share the recent Ledger story in order to shed some light on the "rumors" that have been circulating. The link I placed is appearantly one side of the story...
Cattlehauler September 03, 2012 at 11:18 PM
Well hopelly they put a little more effort than Scttys who still have same old look with same outgunned management
Terry Anderson September 03, 2012 at 11:59 PM
I appreciate the tenacity of Jason & his team in formulating a game plan that will provide our Community with a sustainable business & destination spot. Look forward to having more visitors in Oswego from outside our area. The old fire house is the perfect location to showcase their product.
Kate September 04, 2012 at 01:03 AM
My brother, a very interested and substantial investor, tried contacting these men in an effort to work with them and never even received the courtesy of a call back. I'm not too sure how serious they are...
Dave B September 04, 2012 at 01:33 AM
People that enjoy craft beers will stop in to try three beers also they will also be distributing these beers.
Mark September 05, 2012 at 03:02 PM
Kate, if you have a serious investor for this type of venture and Misfits is uninterested, I have a biz plan already complete he can look at. Let me know...
Kate September 05, 2012 at 10:28 PM
Mark, please email me at katehall74@sbcglobal.net
Olivia5307 September 14, 2012 at 05:52 AM
It's not enough. People can go to many other spots to taste more than 3 beers.
Olivia5307 September 14, 2012 at 05:55 AM
I'm sure that these guys are nice fellas, but they've proven themselves to be naive and unfamiliar with the complexies of starting a business. It's best that they not waste any more of their money on this project.
Irena Sendler September 26, 2012 at 05:01 PM
The concept is 'production brewery', not a brewpub. They plan on making the money from distributing the product. Ive been to an Anheuser-Busch brewery (one of the 7 they have in the United States) in Columbus, OH, and this 'production brewery' doesnt have a bar and doesnt serve beer. Id say that this AB brewery does fairly well.
Irena Sendler September 26, 2012 at 05:02 PM
Maybe you should do some homework on what a production brewery is BEFORE you offer your opinion.
P. Crowley December 24, 2012 at 04:43 PM
Oswego we've been dooped! It turns out that a few guys with a $29.99 home brew kit from Costco met the hard reality of finance and woke up from fantasy land. I wish these boys well, this was a noble effort with crafty ideas but Oswego don't hold your breath. moving on-


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