Sandwich Board Signs Exempt From Permit Requirements in Oswego

If you’re a fan of the sandwich board, known also as the A-frame, sign and are an Oswego business owner,  you’ll be rather happy with the new downtown signage agreement.

In November several Village trustees brought up the issue of signage in downtown Oswego and the excess of banners and signs on buildings.

“I’m confused as to what is even allowed,” said trustee Gail Johnson, who said she was “assaulted by banners” when she was walking along Main Street.

The Village allows business owners four permits a year for up to 14 days (56 in total) for banners and signs for their businesses.

Failure to comply with the code can lead to fines.

“It’s probably one of the most disliked warnings and violations,” said Patty Lariviere, manager of the building and zoning department.

She said it was not enforced very well due to the fact it’s not entirely clear what is and is not allowed, but if there were a clearer ordinance they would enforce it.

The Village board voted in December on several changes and clarifications to signage in Oswego, specifically downtown.

Sandwich boards do not require a permit and can be used by businesses at any time. “You do have to pick them up at night,” added community development director Rod Zenner.

Temporary signs for special community events, like “shop local” or the “country market” will be considered a “temporary sign” and can remain up for 120 days. 6 permits per business for signs like those.

Portable signs, like banners, will be issued by permit and each business can apply for up to four permits a year for 14 days each for a total of 56 days. If a business chooses to run one permit for all four opportunities or the same permit consecutively they will only be charged a fee for the first time.

Johnson asked that since there are currently multiple businesses that have multiple banners if the Village would do courtesy calls before implementing fines, and Lariviere said yes.

The board voted 6-0 to approve the signage ordinance.

More specifics can be viewed on the Village board agenda, starting at page 115.